10 Steps To Top 10 Rankings In Google

By Titus Hoskins

Most webmasters go totally "gaga" for top 10 rankings in Google. And for good reason, Google is the most dominant search engine on the net and will deliver the largest amount of traffic.

More importantly, those same webmasters will also inform you, getting top 10 rankings in Google often means your site will prove profitable. Mainly because obtaining targeted traffic is usually your first obstacle in creating a viable online business. In other words, if you get top ten listings in Google for good searchable keywords, it is almost impossible not to earn money.

How To Proceed?

First, you must know the rudimentary basics of how keywords work. Keywords and keyword phrases are the exact words someone types into a search engine to find what they're looking for online. If you have a site on "dog training" then your goal is to get a top 10 ranking for the keywords "dog training".

Now if no one searches for "dog training" it would be a useless keyword, you would get no traffic no matter how perfectly your site is optimized for that keyword.

How Do You Know If A Keyword Is Good?

To find out, you have to do some keyword research on your particular keywords. Many professional online marketers use keyword research software like Brad Callen's Keyword Elite. However, you can also use the keyword suggestion tools supplied by Google Adwords or Overture. Try here:

http://www.digitalpoint.com/tools/suggestion/

Now if you check "dog training", you will find it receives around 4,469 searches each day. That's a lot of traffic but you must realize that it may be too good, or rather too competitive for your purposes, especially if have a new site.

Biggest Mistake When Choosing Keywords.

The most common mistake most novice webmasters make is targeting keywords which are too competitive. You simply will not be able to compete or place for extremely competitive keywords. Well established sites and businesses with very deep pockets have the resources to completely dominate those keywords.

While it is not entirely futile nor a waste of time to concentrate your efforts on highly competitive keywords, you will have better success if you target low to medium competitive keywords.

Long Tail Keyword Marketing

Besides online marketers have discovered that longer keyword phrases are usually the most lucrative. These phrases deliver traffic which is better targeted and more likely to convert into a sale. "Dog hunting training" which gets around 100 searches a day will be more targeted than the general term "dog training" and if you have a site devoted to training hunting dogs then this keyword phrase may convert better for you.

Always keep this "Long Tail" keyword strategy in the back of your mind as you implement the following steps to achieve your own Top 10 Rankings in Google.

1. Make A Master Keyword List

Your first step is to make a master list of the keywords you wish to target. Obviously these should be closely related to the theme of your site. Check the keyword competition by seeing how many sites are listed in Google for that keyword. Webmasters also check the Google PageRank of the sites that hold the top 10 positions. If all those sites are PR6 and above it may be hard to get ranked high for your keywords.

2. Choose Related Keywords

Once you have your master list of keywords, find long tail related keywords to target. Again, check out the competition and daily searches made for each chosen keyword.

3. Use Quality Content For Your Keywords

Creating quality content should always be your main goal. Write for actual visitors who will see and read your content. First and foremost you must have good useful content that your visitors will use themselves and recommend to their friends or colleagues. Tie this quality content in with your chosen keywords. Use one keyword phrase per page.

4. Keyword In Domain Name, Title and URLs

Having your keyword in your domain name will score big points from search engines. Plus, each page of content should contain your keywords in the title & meta tags for that page. Most experts also suggest you have your keyword in the URL and use hyphens to separate your keywords. Although the author has gotten good results by using an underscore and htm in URLs.

Example: www.yoursite.com/your_keyword.htm

5. Do On Page Optimization

Keyword ratio is a much discussed topic by SEO experts and many suggest you should have your keyword in the H1 or headline title of your page. Sprinkle your keyword and variations of it throughout your page. Don't over do it but make sure the robot/spiders will clearly discover what your page is about. Many webmasters make sure they include their main keyword in the first and last 25 words on their pages.

6. Use Traffic Modules

One technique that works extremely well in Google is clustering a closely related topic or subject into a distinct separate section on your site. For example, if you have a marketing site, you could create a whole section on article marketing where you would have 50 to 100 keyworded pages all relating to your subject. Writing articles, formatting articles, submitting articles, article software... place a keyword linked menu on each page to connect all your pages together.

Keep in mind, your main objective is to supply quality information to your visitors. One reason Google may favor this type of structure is because they want quality content returned in their SERPs.

7. Try Article Marketing

Article marketing is writing short informative articles on keyword topics related to your sites. You then submit these helpful keyworded articles to ezine directories on the web, when your articles are picked up by related sites you receive quality One-Way links. The higher the quality of your article, the more links you will receive.

Another ranking tactic to use, if you're just starting out your site will probably have a low PR rank and you will find it hard to rank for even modest keywords. That's why it's useful to take advantage of the higher PageRank of the major ezine directories. Your keyworded articles on these high PR sites will get picked up by Google and displayed in the top 10 rankings. Now the displayed URL will be the article directory site but the links in the resource box will be pointing back to your site. Over time this article marketing technique will raise your own site's rankings for those keywords. Simple but effective.

8. Anchor Text And One Way Links

Off page optimization is important in obtaining high rankings in Google. Getting quality One-Way links is very important. Anchor Text simply refers to "the underlined clicked on words" in your links. Most webmasters include their keywords in their anchor text as this tells the search engines exactly what the links are about.

9. Tags, Blogging And Web 2.0

Take advantage of Web 2.0 by using blogs, RSS feeds and the social bookmarking sites like Reddit and Digg. Try AddThis.com for a simple social bookmarking system. At the very least your site should have a blog and RSS feed attached to it as this is an effective way of boosting your keyword rankings.

Tags have become very important for getting higher rankings. Keep in mind, in free blogging software such as WordPress, categories will automatically be seen as tags. Blogger, which is owned by Google, now has a form where you put your keywords (tags) for each post you make.

10. PPC vs Organic Search

Of course, one of the fastest ways to get your links displayed on Google is to pay for them by using Google Adwords. Your ad and links will sit side by side with the organic link results. In Pay Per Click advertising you bid or pay so much per click for your keywords and you only pay when someone clicks your links. But smart marketers also know since you're getting millions of impressions advertising your products, acquiring name recognition and branding through PPC advertising can be a major side-benefit.

However, most webmasters would say that organic links (SERPS) will return better traffic than paid links or advertising. In most cases, this may be true because Google's organic rankings are becoming more respected and more trusted by users. They simply carry more weight with surfers.

This makes it even more beneficial to obtain top 10 rankings for your keywords in Google. Depending on the competitiveness of your chosen keywords reaching the first page listing or even the favored number one spot is well within any webmaster's reach. Just go for it. The rewards are well worth your efforts.


The author is a full-time online marketer who contributes his high rankings in Google as the major source of his online income. For the latest web marketing tools try:
http://www.marketingtoolguide.com
For the latest Internet Marketing Strategies go here:
http://www.bizwaremagic.com

Website Standards Required for SEO Services in Outsourcing

by Rajeev Guglani

Outsourcing is a good opportunity for the individuals who get this job and also beneficial for the company which indulge in such type of strategy. Outsourcing helps in getting resources or human resources outside the company or even outside the country that company is based on. In SEO outsourcing every company providing the outsource work expects certain standard of websites work to be done to other companies or individuals on the other end.

So the website standards in SEO services outsourcing must include following prospects-

Home page- See if website is organized in a clear fashion which promotes navigation. The users should be able to predict immediately about you and what you offer. The home page should be like an information destination and not a lending page. The home page must provide good impressions that general user click through on its links.

Performance issues - see whether images, videos and pages in website are able to load quickly. There should be clean and precise code in the site. The website must include the search function that should be fast and useful. Do quality assurance testing of how the site looks on different browsers.

Content-The content should be written clearly and influentially. Include the relevant resources like case studies, articles etc in the website content. The content should effectively describe the products, services had its benefits. Content keyword should be focused on users and search engines but do not include keyword stuffing to fool the search engines. These days search engines give preference to content that is written more from user's point of view.

Links and Navigation- Check whether all the links in the website work. See whether all links are clearly marked. The navigation structure should be consistent throughout the website. Determine if the navigation structure links the whole site and provides access to the entire site

Cricitical pages- Define the top level page that describes the client's products and services. There should be an about us page that describes the information about company. Define contact us page that is entirely clear and informative. Define questions and answers page where users can ask questions and answer their own. Define testimonials section. Make a blog for website to update it frequently. Create a social bookmarking button to take advantage of web 2.0 technology.

Usability -see whether the website is well organized and user is easy to find the information in it. Create sitemap that combines all the organizational structure and links to the pages. Try to keep site user friendly. The site should be easy to reads and written on the web. Utilize the bullets, headlines and other stylish content whenever required. Try to use CSS to control the layout of entire site.

Search Engine Optimization (SEO) - See whether the site is search engine friendly. Try to optimize the site for specific and relevant keywords. Try to acquire a lot of high quality and relevant links. For SEO benefits use the online press release and social media marketing. See the navigation structure provide the access to the entire site.

Thus the companies which provide the services of outsourcing to its far clients must define above stated web promotion standards while designing and promoting a website. This will be beneficial in its achieving the long term online goals and objects.

Article Source: http://www.ArticleBlast.com
About The Author:
Rajeev Guglani writes articles for SEO. He has vast exposure in writing for Web Promotions. He is working for NDDW. For Web Promotion, SEO Services India and Outsourcing SEO Services visit http://www.nddw.com